- Keep it Simple
- Engage your Audience
- Logo Longevity - Think Ahead
- Vector is Better
- Adaptability - Be Ready for Change
- Make it Memorable
- Relevance - Keep your Products and Services in Mind
- Choose your Colors Wisely
- Keep it Unique
- Versatility Pays Dividends
These are great tips. USP (unique selling proposition) is key. It makes creating of taglines and slogans easier. Versatility: can you reduce the size of this logo to 1" and make it black and white? Is it recognizable? Having worked with industry logos, these things are often overlooked.
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