The New Age of Advertising. Print vs. Electronic.

It is no secret that today with the explosion of the internet and social media that many business sectors are migrating to an electronic format. The same holds true for advertising. As further explained in the following article, revenue is generally up on electronic advertising and and down on print adds. This is just an example of how business shifts and how we can all take the opportunity for change in a positive light.

At a Glance: What Recent Earnings Reports Have Revealed About the State of Spending on Ads.

Turning an Image Into a Vector Cartoon

With Photoshop CS5, many effects are possible that cut down on time and increase productivity. Turning an image into a cartoon is now efficient and easily controllable. Take a look at this tutorial video and get ready to create!

Art & Design in the Video Game Industry

The career opportunities in the design world seem to be constantly expanding even today. Case in point, the video game industry. This is not a sector that is typically thought of when contemplating where one might work, but it is fascinating to know that openings do exist.


At Utah Valley University, students are taught to use art and design as a vehicle for a career at a video game studio. Developing concept art is the main focus of one of the courses offered.


Check out the full article on the school's newspaper website.


The Creation of a Video Game From a Story to Concept Art

Dzyn Bucket- Tuesday, 28 February 2012

Dzyn Bucket is rescheduled on Tuesday, 28 February 2012 in SRC 2800.
Kindly follow us on dzyn-bucket.blogspot.com or dzynbucket.com. If you have any questions kindly email on dzynbucket@gmail.com or get in touch with Tanvi Gandhi or Fatema Cutlerywala.

Also comment regularly on the blog dzyn-bucket.blogspot.com because the whole purpose of the blog is to find out what are some the questions students of graphic design have & also some of the topics that students would like to know. We can request the speakers to cover those questions & topics at Dzyn Bucket.

Top 10 Logo Design Tips

1. Keep it Simple
2. Engage your Audience
3. Logo Longevity - Think Ahead
4. Vector is Better
5. Adaptability - Be Ready for Change
6. Make it Memorable
7. Relevance - Keep your Products and Services in Mind
8. Choose your Colors Wisely
9. Keep it Unique
10. Versatility Pays Dividends

How We Look Now: Authenticity and Imagery in a Pixelated World

On August 11th 2010, I had attend an event by AIGA–Chicago the guest speaker Andrew Delaney from Getty Images. Andrew is responsible for the creation and development of Getty Images’ creative stills and footage, ensuring that customers find the right content at the right price points every time they search on www.gettyimages.com. 

The seminar was about How We Look Now: Authenticity and Imagery in a Pixelated World, His presentation was really compelling in many ways. He talked about the usage of social media and how it's changing daily. The usage of social has impact our generation to think beyond just paper and pen. We somehow unknowingly are going back to good old days. Our generations– not only of designers but people who are in other fields of profession are thinking beyond their limits. We constantly keep in touch with what's happening on Twitter, Facebook, Myspace, Flickr , etc., not only to update our status but to know what others are doing as well. Somehow are we making ourselves noticed more and more. Our lives have become so public that just typing our name in the Google's search engine we  are able to pull out our history of the last status update, or photo upload etc. 

This amazed me even further, when Andrew mentioned that the use of social media has changed, the way designers think these days. We are going back to the old ways of illustrations, photography, layouts, and especially advertising. People are connecting with concepts of authenticity instead of fabrication. The audience these days want real images of people, moments, and want ordinary people to create the advertising thats being publicized theses days. The audience do not want actors and famous people to be advertising for companies such as Puma. His message both effected and influenced me to ask myself the value of being authentic rather then basing my design, illustrations, editorial publications to a certain way.

 As far as imagery goes, my professor John, made us do a digital sketch book for his class at first I didn't realize the value of it but, I understand his point now. That having your own picture bring more value to the design or even illustration. Because, as an artist you have the right to claim it and we have the ability of making it either famous or even well known. 

My new goal for this year to expand my digital library and built a collection of imagery and good photography. Although photography is not what my main focus is, but I definitely want to be a well-rounded designer, I can create my own claims at my own work. 

How Does Cartoon Animation Work?

Cartoon animation works by stringing together a series of drawings in rapid succession, as the human eye fills in the gaps between each image. Understand the science behind animation with helpful information from a writer, director and animator in this free video on cartoon animation.

Know more: http://www.ehow.com/video_4872032_cartoon-animation-work_.html

60-second Super-cool Fold of the Week

http://www.youtube.com/watch?v=xyAkOzDJXZs&feature=related

60-second Super-cool Fold of the

http://www.youtube.com/watch?v=IeoXtAJvdyY&feature=related

33 Typographic Sins...

1. Two spaces between sentences
2. Dumb quotes instead of smart quotes
3. Dumb apostrophe instead of smart apostrophe
4. Failing to tuck periods/ commas insides quotes marks
5. Failing to kern display type
6. Using two hyphens instead of an em dash
7. Too many consecutive hyphens
8. Large amounts of body text in uppercase letters
9. Large amounts of revised type are hard to read
10.  Using process colors for body text
11.  Underlining titles instead of italicizing them
12.  Under process colors for body text
13. Failing to eliminate orphans
14.  Rivers in justified text
15. Inconsistent leading
16. Indenting the first paragraph
17. Indenting a paragraph too far
18. Failing to hang punctuation into the margin
19. Failing to use to create fractions
20. Incorrectly abbreviating a.m. and p.m.
21. Failing to provide margins for type in a box
22. Faux italic/oblique bold and small cap type
23. Strokes that encroach upon letterforms
24. Horizontally scaled type
25. Vertically scaled type
26. Negative Letter spacing
27. Bad line breaks in headlines and body text
28. Failing to indent bulleted lists
29. Failing to align baselines of type in adjacent columns of body text
30. Stacking lowercase letters
31. Failing to use accent marks
32. Failing to correct bad rags
33. Failing to use ligatures